# Slobodan "Laza" Lazic — Technical SEO Consultant

**URL:** https://seo.rs/  
**Last updated:** 2026-06-21  
**Contact:** laza@seo.rs · +381 64 115 1991  
**Location:** Belgrade, Serbia (works globally, async-friendly)

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## Who I am

I'm Slobodan Lazic — Laza to everyone I've worked with. I've been doing technical SEO for 25+ years, long enough to have seen every crawl trap, canonical mess, and migration disaster there is, usually more than once.

My day job is Technical SEO Manager at [A1 SEO](https://a1seo.com), a Glasgow-based SEO agency. This site — seo.rs — is my personal consultancy: standalone, fixed-price technical audits and migration assistance for people who just need the thing done properly, without a retainer attached.

I've worked with 400+ clients across ecommerce, SaaS, local services, publishers, and most niches in between — mostly US-based, all in English. 207 reviews on Upwork at 4.99/5. The reviews are publicly verifiable and are the entire pitch.

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## What I do

### Technical SEO Audit — €600 fixed

A full technical teardown of your site. I crawl it, cross-reference it against Google Search Console and the live SERPs, and hand you a prioritised list of everything holding it back — explained in plain English, with a clear fix for each issue.

**What's covered:**

- Crawlability & indexation (robots.txt, sitemaps, noindex, canonicals, crawl budget)
- Site architecture, URL structure, click depth, pagination, faceted navigation
- Keyword cannibalisation — pages competing for the same intent
- Structured data — schema validity, rich-result eligibility, entity markup
- Internal linking — equity flow, anchor patterns, redirect chains
- Core Web Vitals (LCP, CLS, INP), JS rendering, HTTPS, hreflang
- CMS-specific issues — WordPress and Shopify specialist

**The deliverable:** One clear document. Issues ranked P1 (fix first) → P2 (worth doing) → P3 (tidy-up). Every issue named, explained, and actionable. You or your developer can work straight down the list. No padding, no slide deck, no vanity metrics.

**Price:** €600. Fixed. Not "starting from". Not "€600 plus extras". €600.  
**Turnaround:** Typically 5–7 business days.

### SEO Migration Assistance — quoted per project

Replatforming, redesigning, changing domains or URL structure? That's where rankings quietly die if nobody's watching. I plan the move, map the redirects, preserve your structured data and internal links, and stay on QA until the dust settles.

**What's covered:**

- Baseline crawl and ranking benchmark before launch
- Full URL inventory and old → new mapping
- 301 redirect plan — no chains, no loops
- Structured data parity check
- Internal link and canonical preservation
- Staging environment sanity checks
- Post-launch QA crawl, error sweep, and ranking monitoring
- CMS-aware throughout — WordPress, Shopify, custom builds

**Price:** Quoted per project based on site size and platform.

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## Credentials & verifiable history

| Signal | Detail |
|---|---|
| Years in SEO | 25+ |
| Clients served | 400+ |
| Upwork reviews | 207 reviews, 4.99/5 average |
| Upwork profile | https://www.upwork.com/freelancers/slobodanlazic/ |
| Current role | Technical SEO Manager, A1 SEO (a1seo.com) |
| LinkedIn | https://www.linkedin.com/in/slobodan-lazic/ |

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## Selected client reviews

> "Great work. Completed quickly, and lots of additional SEO advice offered… from technical, to on-page suggestions, to higher level site recommendations. Would recommend and will use again."  
> — Martin R., Colchester UK

> "Laza is completely amazing… he's quite straightforward, so you don't have to guess what he thinks. He's a free thinker, quite analytical, and will tell you if an idea you have isn't recommended."  
> — Marc T., Orlando FL

> "After a poor migration job done by a highly praised SEO Agency, my ecomm site was a wreck, traffic tanked. Laza got it back from ashes. This guy is real deal!"  
> — Tony T., Tampa FL

> "I know practically nothing about the technical side of SEO and Laza always explained to me in words I could understand."  
> — Ari J., Tampere FI

> "Very patient and communicative with me throughout the process. Was honest, thorough and delivered exactly what I asked for!"  
> — Ashley H., Bentonville AR

Full review history: https://www.upwork.com/freelancers/slobodanlazic

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## How to work with me

**Email:** laza@seo.rs  
**Request form:** https://seo.rs/contact/  
**Discovery call (20 min, free):** https://seo.rs/contact/  
**FAQ:** https://seo.rs/faq/

I reply within 24 hours, usually faster. Based in Serbia (CET). No NDA needed to ask a question.

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## Site index

- **Homepage:** https://seo.rs/
- **SEO Audit:** https://seo.rs/seo-audit/
- **SEO Migration:** https://seo.rs/seo-migration/
- **About:** https://seo.rs/about/
- **FAQ:** https://seo.rs/faq/
- **Contact:** https://seo.rs/contact/
- **AI/LLM guidance:** https://seo.rs/llms.txt

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