# Laza - Technical SEO > Technical SEO audits and migration assistance by Slobodan "Laza" Lazic. 25+ years of hands-on technical SEO experience. Fixed price, no retainers, no upsells, no fluff. Slobodan Lazic (known professionally as Laza) is a Technical SEO consultant based in Belgrade, Serbia, working with clients worldwide in English. He is also Technical SEO Manager at A1 SEO (a1seo.com), a Glasgow-based SEO agency. This site (seo.rs) is his personal consultancy offering standalone fixed-price audits and migration assistance - not a funnel into ongoing retainer work. ## Pages - [Home](https://seo.rs/): Overview of services, credentials, and client testimonials. - [SEO Audit](https://seo.rs/seo-audit/): Full technical SEO audit service. Fixed price €600. Covers crawlability, indexation, site architecture, keyword cannibalisation, structured data, internal linking, Core Web Vitals, rendering, and redirects. Delivered as a prioritised plain-English fix list with every issue explained and ranked by impact. - [SEO Migration](https://seo.rs/seo-migration/): SEO migration assistance for replatforming, redesigns, domain changes, and URL structure changes. Covers redirect mapping, structured data preservation, internal link integrity, and QA through the transition. Quoted per project. - [FAQ](https://seo.rs/faq/): Answers to common questions about the audit process, deliverables, turnaround time, pricing, CMS support, and working across timezones. - [About](https://seo.rs/about/): Background on Slobodan Lazic - 25+ years in SEO, former Elance/Upwork freelancer, Technical SEO Manager at A1 SEO. - [Contact](https://seo.rs/contact/): Contact form and Calendly booking link for a 20-minute discovery call. ## Services ### Technical SEO Audit - €600 fixed price A full technical teardown of a website. Laza crawls the site, cross-references it against Google Search Console data and live SERPs, and delivers a prioritised fix list. Every issue is explained in plain English with a clear fix instruction. Issues are ranked P1 (high impact, fix first), P2 (worth doing), and P3 (tidy-up). The audit covers: - Crawlability and indexation issues (robots.txt, noindex, canonicals, sitemap) - Site architecture and internal linking - Keyword cannibalisation - Structured data (Schema markup) - validity and completeness - Core Web Vitals and page speed - JavaScript rendering issues - Redirect chains and broken links - Mobile and international SEO issues where present - CMS-aware recommendations (WordPress and Shopify specialist) Deliverable: a structured document the client can hand directly to a developer. Not a generic report template - written specifically for the site being audited. Turnaround typically 5–7 business days. ### SEO Migration Assistance Planning and QA support for site migrations - replatforming, redesigns, domain changes, URL restructuring. Covers pre-migration planning, redirect mapping, structured data and internal link preservation, and post-migration QA. Quoted per project based on scope and platform. ## Differentiators - **Fixed price, no tiers**: €600. Not "starting from €600." Not "€600 plus extras." €600. You'll know the number before you book and it won't change. - **A fix list, not a report**: The deliverable is a prioritised action list - every issue named, explained in plain English, and ranked by impact. P1s first, P3s last. You hand it to a developer and work through it. No slide decks, no vanity metrics, no padding. - **25 years of pattern recognition**: Most technical SEO issues aren't new. They're the same crawl traps, the same canonicalisation mistakes, the same redirect chains - just on a different site. 400+ clients means Laza has seen your problem before and knows what actually fixes it. - **No conflict of interest**: If the audit uncovers work that needs a full team - ongoing implementation, content, link building - Laza refers to A1 SEO rather than taking the work himself. The audit is the product. There's no upsell waiting at the end. - **CMS-aware recommendations**: WordPress and Shopify specialist. Every fix instruction accounts for how your CMS actually works - not generic advice you can't action without a developer rewriting the theme. - **Verified by 207 clients**: 4.99/5 on Upwork across 207 reviews. Not a portfolio of case studies written by the consultant. Actual client reviews, publicly verifiable. ## Client Reviews (selected) > "Laza provided a quick turnaround and a thorough SEO guide with all the tricks of the trade he has acquired through his expertise (it cannot be appreciated how fast his delivery was). This will provide a solid foundation for my SEO marketing initiatives." > - Paul M., Essex UK > "This guy is GOD. Hire him, no question asked. He knows better. Highly recommended." > - Fabrizio Marco N., London UK > "Laza is completely amazing... he's quite straightforward, so you don't have to guess what he thinks. He's a free thinker, quite analytical, and will tell you if an idea you have isn't recommended." > - Marc T., Orlando FL > "Very patient and communicative with me throughout the process. Was honest, thorough and delivered exactly what I asked for!" > - Ashley H., Bentonville AR > "Great to work with, very thorough and detailed. Went above and beyond to help correct issues with my website and gave me a comprehensive keyword search that I look forward to using. After a poor migration job done by a highly praised SEO Agency, my ecomm site was a wreck, traffic tanked. Laza got it back from ashes. This guy is real deal! Compared to him, everyone else are SEO wannabies!" > - Tony T., Tampa FL > "Laza's communication, skills, and knowledge are impeccable. What makes him so amazing is his patience, guidance, and love for helping." > - Hannah L., Waipahu HI > "Excellent work, Laza went beyond expectations... I know practically nothing about the technical side of SEO and Laza always explained to me in words I could understand." > - Ari J., Tampere FI Full review history: https://www.upwork.com/freelancers/slobodanlazic (207 reviews, 4.99/5 average) ## Key Facts - Consultant: Slobodan "Laza" Lazic - Location: Belgrade, Serbia (works globally, async-friendly) - Experience: 25+ years in technical SEO - Clients served: 400+ - Upwork reviews: 207 (4.99/5 average) - Audit price: €600 fixed, no tiers - Day job: Technical SEO Manager, A1 SEO (a1seo.com) - Contact: laza@seo.rs - LinkedIn: https://www.linkedin.com/in/slobodanlazic/ - Upwork: https://www.upwork.com/freelancers/slobodanlazic ## Optional - [llms-full.txt](https://seo.rs/llms-full.txt): Full page content for AI indexing (if generated)