Service · Per project
SEO Migration assistance
Replatforming, redesigning, merging sites or changing your URL structure? Migrations are the single most reliable way to lose years of rankings overnight – and the most preventable. I keep the equity you’ve earned intact while everything else changes.
What’s covered
Move everything. Lose nothing.
A migration is just a lot of small things done in the right order. Miss one and traffic drops; do them all and nobody outside the team even notices you moved. Here’s the order I work in:
Before launch
- Baseline crawl & ranking benchmark
- Full URL inventory & old → new mapping
- 301 redirect plan – no chains, no loops
- Structured data parity check
- Internal-link & canonical preservation
- Staging robots/sitemap sanity (don’t index staging!)
Launch & after
- Go-live redirect & robots/sitemap switch
- Search Console & analytics continuity
- hreflang / geo-targeting continuity
- Post-launch QA crawl & error sweep
- Index & ranking monitoring for the dip-and-recover window
- Rollback plan, just in case
CMS-aware throughout – WordPress, Shopify, or a custom build each have their own redirect and URL gotchas, and I plan around the ones that apply to you.
Scope & pricing
Migrations vary too much for a fixed sticker price, so this one’s quoted per project once I know the size and platform. And the same honesty as everywhere else on this site applies: if it’s a large or ongoing migration, the right home is usually the full team at Peak Visibility rather than just me. Tell me what you’re moving and I’ll point you the right way.
Case studies
Receipts, not promises.
Three real projects. Wins, caveats, and the bits that didn’t work.
New build · UK
~5 calls/day
from organic search, three months after launch
SEO built in before launch
A brand-new domain, set up right from day one. Zero to ~60 organic clicks a day in 13 weeks.
Migration · UK
+39%
organic clicks a day, first 6 weeks after the move
Off Lovable without losing a click
An AI-built site moved to WordPress. URLs kept, no dip on launch day, traffic up.
Audit & maintenance · Shopify
+53%
organic search revenue, year one vs the year before
A year of technical SEO on Shopify
Broken links, thousands of 404s and category pages sending Google mixed signals. Fixed.
In their words
400+ clients. The reviews are the pitch.
★★★★★
“I hired Laza to help us with SEO Audit and he completed the project successfully and provided all the necessary deliverables to us. Laza is professional, easily approachable, and knowledgeable consultant.”
★★★★★
“All boxes ticked 5 star. Great communication with Laza, very professional. He delivered this job very quickly and on time. I would definitely recommend him to anyone. Thank you!”
★★★★★
“Laza’s communication, skills, and knowledge are impeccable. What makes him so amazing is his patience, guidance, and love for helping. OUTSTANDING!!!”
A small sample. There are 400+ more where these came from.
Stop guessing what’s wrong with your site.
One fixed-price audit. One prioritised fix list. No fluff, no funnel.