Straight answers, no fluff.

It’s a health check of the machinery behind your site – the parts visitors never see but Google absolutely does. Can search engines crawl your pages, understand them, and pick the right one to rank? I check that end to end, then write down everything that’s getting in the way and how to fix it. Think of it as a mechanic putting your site on the lift, not a salesperson eyeing your wallet.

Both. Every issue gets a plain-English explanation of what it is and why it matters, so you can make decisions – plus the technical detail underneath, so your developer can act without a translation layer. Nobody’s left guessing.

Usually 5–7 business days from the moment I have access. Bigger or messier sites take a little longer – I’d rather be right than fast. If there’s a deadline, tell me up front and I’ll be honest about whether it’s doable.

The audit is the diagnosis plus the exact instructions to fix each thing – most teams take it from there comfortably. If you want hands-on implementation or ongoing SEO, that’s usually a job for the full team at A1 SEO, where I work day to day. I’ll point you there rather than pretend I can do it all solo after hours.

Not much: your site URL, CMS, and a note on what’s prompting the audit. Read access to Google Search Console is essential – it’s where the real signal lives. Analytics access and temporary site access help where relevant, turning observations into specific, actionable fixes rather than general recommendations. That’s it – I do the digging.

Structured data matters – more now than two years ago.

The traditional case: it helps search engines understand your pages and unlocks rich results – stars, prices, FAQs in the SERPs. Worth having.

The bigger shift is AI. Google’s AI Overviews, Perplexity, ChatGPT, Gemini – they all decide which sources to surface and cite. Schema is one of the clearest signals you can send: here’s what this page is, here’s who’s behind it. Without it, you’re hoping the AI guesses correctly. With it, you’re telling it directly.

In an audit I check yours is wired up properly – not just technically valid, but useful for both traditional search and the AI layer on top of it.

Yes – this is one of the most common things I see, and it’s usually fixable. The culprit is nearly always redirects that were missed or chained, internal links that disappeared, or URLs that changed without anyone mapping them. Diagnosable, and often recoverable. The sooner you look, the better.

Both, daily. WordPress gives you flexibility (and enough rope to create plugin bloat and taxonomy sprawl); Shopify keeps things tidy but boxes you in on URLs and duplicate collection paths. The audit is CMS-aware – I check the things that actually apply to your platform, not a generic checklist.

Yes. €600, fixed, for the standalone audit and its prioritised fix list. No tiers, no “starting from”, no surprise invoice. If the audit reveals work you’d like done for you, that’s a separate conversation – and usually one for the A1 SEO team rather than another charge from me.

I’m in Serbia (CET). I’ve worked with 400+ mostly US-based clients across every timezone there is, so async is second nature. You’ll get clear written updates and replies that don’t depend on us being awake at the same moment.