About
Hi, I’m Laza.
The “your robots.txt is blocking your whole site” look. I promise I’m nicer in the kickoff call.
Slobodan Lazic on my passport and LinkedIn. Laza to everyone else. I’ve been doing this for 25+ years – long enough to remember when “mobile-friendly” was optional and keyword stuffing counted as strategy.
Through Elance and then Upwork I worked with 400+ clients, mostly US-based, across just about every niche you can name – eCommerce, SaaS, local services, publishers, the lot. Every job delivered, properly. The reviews aren’t decoration; they’re the entire pitch.
My approach is simple: direct, proactive, constructive. I’ll tell you what’s wrong in language you can actually use, I won’t dress up small problems to look big, and I won’t bury the big ones in jargon. The kind of direct that saves you months, not the kind that wastes your afternoon.
Where my focus actually is
For the last 4+ years I’ve been Technical SEO Manager at A1 SEO, and that team is my home. This site exists for one specific thing: a sharp, standalone technical audit when that’s exactly what you need. Anything bigger or ongoing, and I’ll happily walk you over to the A1 SEO team – you’ll be better served by a whole crew than by one person doing it after hours.
In their words
400+ clients. The reviews are the pitch.
★★★★★
“What a great person to work with. No words can describe his services. Always at his best mood, ready to offer his knowledge and help. He became a valuable asset for my Company. Highly Recommended.”
★★★★★
“I would hire Laza again in a heartbeat.
Exceptional service, excellent work!!!”
★★★★★
“Laza provided a quick turnaround and a thorough SEO guide with all the tricks of the trade he has acquired through his expertise (it cannot be appreciated how fast his delivery was). This will provide a solid foundation for my SEO marketing initiatives.”
A small sample. There are 400+ more where these came from.
Stop guessing what’s wrong with your site.
One fixed-price audit. One prioritised fix list. No fluff, no funnel.