Laza — Technical SEO

No smoke. No mirrors. Just fixes that rank.

Service · Fixed price

The SEO Audit

A complete technical teardown of your site, end to end. Not a tool dump, not a 90-page PDF you’ll never open – a prioritised, plain-English list of what’s wrong and exactly how to fix it. The things that move the needle most sit right at the top.

What’s covered

Everything that decides whether Google can read you.


Not every site needs every line below — but I check every line, then tell you which ones actually matter for you. Here’s the full sweep:

Crawlability & indexation

  • robots.txt & meta-robots conflicts
  • XML sitemaps – accuracy & coverage
  • Crawl budget & log-file patterns
  • Index bloat, noindex & canonical clashes
  • Orphan & near-duplicate pages

Site structure & architecture

  • URL structure & click depth
  • Pagination & faceted navigation traps
  • Breadcrumb logic
  • Category / taxonomy sprawl
  • Hub & spoke gaps

Cannibalisation

  • Pages competing for the same intent
  • Consolidation vs. canonical calls
  • Title / target-query overlap
  • Internal anchors pulling the wrong page

Structured data

  • Schema validity & coverage gaps
  • Rich-result eligibility
  • RankMath wiring & conflicts
  • Entity / Organization markup

Internal linking & on-page

  • Link-equity flow & anchor patterns
  • Titles, meta, heading hierarchy
  • Thin & duplicate content
  • Redirects: chains, loops, soft 404s

Performance, rendering & CMS

  • Core Web Vitals (LCP, CLS, INP)
  • JS rendering – what Google really sees
  • HTTPS, mixed content, hreflang
  • CMS-specific quirks – WordPress, Shopify & more

The deliverable

What you actually get


One clear document. Every issue, what it’s costing you, and exactly how to fix it – ordered so the highest-impact work is first. You or your developer can work straight down the list. That’s it. No padding, no filler screenshots, nothing to “interpret”.

  • Prioritised issue list – highest impact at the top, not alphabetical, not random.
  • Why it matters – a plain-English line on what each issue costs you. No mystery.
  • How to fix it – step-by-step, CMS-aware guidance you can hand straight to a dev.
  • Quick wins flagged – the cheap, high-return stuff, called out separately.
  • Something you’ll act on – delivered to be used, not framed.

How priority is decided

P1 · High impact

The stuff actively suppressing rankings or blocking indexation. Fix these and you’ll usually see movement. Do them first.

P2 · Worth doing

Real gains, but slower-burning or lower-leverage. Schedule these once the P1s are done.

P3 · Tidy-up

Hygiene and nice-to-haves. Honest truth: ignore these until the bigger rocks are moved.

The standalone audit is €600, fixed – no tiers, no “starting from”, no surprise invoice. Worth saying: this site is a sideline. My main role is Technical SEO Manager at A1 SEO, and that team has my focus. If the audit turns up work that needs ongoing hands — implementation, content, link building – I’ll point you toward A1 SEO rather than upsell you. One-off audit is all you need? Brilliant. That’s exactly what this is for.

In their words

400+ clients. The reviews are the pitch.


★★★★★

“Excellent experience. I highly recommend Laza for his skills, cooperation and communication.”

— Rex K., Sacramento CA

★★★★★

“Laza did a great job and went the extra mile whenever he could. When problems were encountered he kept beavering away until they were solved. I highly recommend him and we will definately be using his services again.”

— Kevin F., Jersey City NJ

★★★★★

“Very patient and communicative with me throughout the process. Was honest, thorough and delivered exactly what I asked for! Would recommend to anyone looking for SEO help!”

— Ashley H., Bentonville AR

A small sample. There are 400+ more where these came from.

Stop guessing what’s wrong with your site.

One fixed-price audit. One prioritised fix list. No fluff, no funnel.