Legal
Privacy Policy
Last updated: September 2026
This is the privacy policy for seo.rs, the personal consultancy of Slobodan “Laza” Lazić, Technical SEO consultant based in Belgrade, Serbia.
Short version: I collect as little as possible, I don’t sell anything, and I don’t share your data with anyone except the services listed below that are necessary to run the site.
Who I am
Slobodan Lazic (“Laza”), sole trader, Belgrade, Serbia.
Contact: laza@seo.rs
What data I collect and why
Analytics
This site uses Google Analytics 4 (GA4) via Google Tag Manager to understand how visitors use the site — which pages are visited, how long people stay, where traffic comes from. This data is anonymous and aggregated. No personal information is collected through analytics.
Google’s privacy policy: policies.google.com/privacy
Contact form
When you submit the contact form, I receive your name, email address, and message. I use this information only to respond to your enquiry. I don’t add you to any mailing list, and I don’t share your details with anyone.
Form submissions are processed via WPForms and stored temporarily in the WordPress database. I delete them once the conversation is concluded.
If you email me directly at laza@seo.rs, I receive and store that email. Same rules apply — used only to respond, not shared, not stored beyond what’s necessary.
Cloudflare Turnstile
The contact form uses Cloudflare Turnstile for spam protection. This is a privacy-friendly alternative to CAPTCHA — it does not track you or set advertising cookies.
Cookies
Google Analytics (_ga, _ga_*) — anonymous analytics, expires after 2 years.
WordPress (_wordpress_*, wp-settings-*) — only set if you log in to the site. You won’t see these as a regular visitor.
No advertising cookies. No tracking pixels. No third-party marketing tools.
Data sharing
I do not sell, rent, or share your personal data with third parties, except:
Google — analytics data, anonymous and aggregated.
Cloudflare — infrastructure, IP/request data as described above.
WPForms — contact form processor, data stays on this server.
That’s it.
Data retention
Contact form submissions: deleted after the conversation is concluded, typically within 90 days.
Analytics data: retained per Google’s default retention settings (14 months).
Email correspondence: retained as long as reasonably necessary for business purposes.
Your rights
If you’ve contacted me and want to know what data I hold about you, have it corrected, or have it deleted — just email me at laza@seo.rs and I’ll sort it out. No forms, no bureaucracy.
Questions
laza@seo.rs — I’ll give you a straight answer.