Case studies
Real sites. Real numbers. Including the bits that didn’t work.
Every case study here has the wins, the caveats and the parts I can’t prove. If a number needs an asterisk, it gets one.
New build · UK
~5 calls/day
from organic search, three months after launch
SEO built in before launch
A brand-new domain, set up right from day one. Zero to ~60 organic clicks a day in 13 weeks.
The honest bit: Growth flattened in late July. Technical SEO got it this far; authority is next.
Migration · UK
+39%
organic clicks a day, first 6 weeks after the move
Off Lovable without losing a click
An AI-built site moved to WordPress. URLs kept, no dip on launch day, traffic up.
The honest bit: 99% of the clicks are brand searches. Non-brand traffic is close to zero.
Audit & maintenance · Shopify
+53%
organic search revenue, year one vs the year before
A year of technical SEO on Shopify
Broken links, thousands of 404s and category pages sending Google mixed signals. Fixed.
The honest bit: Organic is about 4% of the store’s revenue. Paid ads run this business.
How I write these
No vanity metrics. No cropped graphs.
Clients aren’t named, and nothing here is invented. Numbers come straight from Search Console, GA4 and Shopify. Where something is seasonal, branded, paid or just noise, I say so. A case study that only shows wins isn’t a case study, it’s an ad.
Want yours to be next?
Audits, migrations, and new builds done properly. Fixed price for audits.